Acerta

An intermediary division of Guild Group

As a recently established entity, executive’s of Guild Insurance were seeking to raise the market profile of Acerta and boost sales. W3.Digital were engaged to define the Acerta brand and its unique selling points.

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An assuring new brand

W3.Digital were engaged to:

  • Identify and articulate Acerta’s value propositions
  • Deliver a new website presenting those value propositions, along with a new brand look and feel
  • Develop a pack of sales collateral, including brochures and video.

Discovering & developing value

W3.Digital worked closely with the Acerta team, applying our unique value proposition framework, to uncover the most valuable features of the brand. These were articulated through five core value propositions, which were unanimously signed off by the executive team.

We worked closed with Acerta to scope out and deliver a new website, which included the development of a new brand look and feel.

To complete the newly developed approach to market, W3.Digital worked closely with Acerta to develop a go-to-market sales pack for Acerta’s new insurance portal, Momemtum. This included the development of print and video collateral.

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Inspiring confidence

Acerta now has a clear market position and value propositions, all articualted through the website, acerta.com.au. Consequently, the Acerta sales team are now empowered to aggressively pursue sales growth.

W3.Digital have improved our brand and sales presence, and made it easy for our sales team to talk to customers about our products. They really understand our business and their work will help us to increase our company’s bottom line. Working with W3.Digital has been an outstanding experience, and we are very impressed by their work.

Adrian O’Brien – Manager (Schemes & Facilities)

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