APT

Luxury touring and cruising

Australian Pacific Touring (APT) is one of the world’s leading tour operators. Their customers are increasingly researching, planning and booking their tours via digital channels.

hockey-left-img

The brief

APT approached W3 Digital to develop a digital strategy catering to the changing needs of their customers and to expand their position in the market.

What we did

APT appointed W3 to develop and deliver an integrated digital strategy. This began with assessing APT’s business, brand, and customer needs. We then identified the initiatives that would delight the customer and lead the market. This formed the basis of a digital strategy designed to engage and acquire customers.

The results

The strategy provided a clear, focused plan and roadmap for APT’s future digital activities. W3’s involvement has helped APT identify its vision for an integrated digital platform.

The digital strategy enabled APT to:

  • Understand  motivations and buying behaviours to acquire new customers.
  • Redevelop the company website to better express the brand and cater to changing customer needs.
  • Generate and nurture potential online leads and sales.
  • Prepare themselves to deal with customers who are becoming increasingly confident with technology.
  • Create high levels of brand engagement.
  • Improve customer loyalty and repeat purchases.

The project enables APT to build a competitive edge in the digital environment. It will have direct impact on APT’s brand presence, customer loyalty and business profitability. A whole new generation of travel buyers will be able to research and buy their holidays in the ways that suit them best.

W3 have had a very positive impact on how APT thinks about its digital presence. They are leading us in the development of an exciting and coherent digital strategy that will transform our online effectiveness and create a whole new level of engagement with our customers and the broader travelling community.

–  Debra Fox, CMO, APT Group

ACU Career Advisor Portal

With information spread across a number of locations and sites, ACU needed a better way to engage student recruiters and career advisors.

View Case Study

Macquarie University

Events play a vital role at Macquarie University, delivering value and supporting strategic outcomes by rewarding staff and student achievements, enhancing the student experience, and attracting new students and partners. The University had an existing technology solution but were unsure if it provided the right functionality, user experience and internal support to achieve its strategic […]

View Case Study

Village Roadshow Theme Parks

Village Roadshow Theme Parks (VRTP), has its headquarters on the Gold Coast, where it operates Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular and Sea World Resort. Seeing a large increase in visitation from Chinese tourists, the Park’s needed an active presence on WeChat – the dominate digital engagement platform in China.

View Case Study
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now

×