The Royal Women’s Hospital

Best practice UX/UI to exceed customer expectations

The ‘Growing Together’ app, developed by The Royal Women’s Hospital is an Australian pregnancy app designed to guide parents through pregnancy, birth and the early days of parenting. The Women’s recognised the need to enhance the app, and prioritise best practice UX/UI in order to connect with and help parents and be responsive to their needs from day one.


A seamless and personalised experience

The outcome of the project was a rebuilt CMS and native app product on the latest open source software. The app is backed by best practice UX/UI, providing an improved user experience and personalisation – setting the foundations for future development opportunities


A brand new app for customer engagement

The Women’s appointed W3.Digital to support both technical development and future strategic app developments. W3 worked alongside key stakeholders to review the objectives of the app, the future direction and the proposed changes to ensure future success in driving business and customer outcomes.

A strategic vision, starting with the customer

The services W3 undertook included:

  • UX/UI and visual design changes backed by best practice, persona development and journey mapping
  • Provided a clickable prototype for client and customer review
  • Documented the full extent of UI elements, interactions, and animations required to achieve business and customer goals
  • Implement changes across both iOS and Android
  • Updated iOS development language to Swift
  • Rebuilt CMS to open-source platform
  • Rebuilt Android to implement best practice
  • Full documentation and deployment of finished product








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