GSK is a multinational pharmaceutical company dedicated to improving the quality of human life by enabling people to do more, feel better, live longer.
The brief
When GSK engaged W3, they needed help defining the direction of the ‘Panadol Adult’ brand in the online space. In particular, GSK wanted to understand how to leverage Panadol’s brand online, so that it could further reinforce the product’s position as a market leading analgesic.
What we did
Using our strategic framework, we helped GSK define and shape an online program which included:
- A cross-channel approach to ‘Panadol Adults’ digital marketing direction to ensure the brand was in front of their target audience.
- Guidelines for introducing digital innovation into the customer journey.
- A focus on content marketing that remained true to the broader brand attributes inherent to GSK while also delivering value that’s meaningful and engaging to the customer.
The results
W3’s involvement helped GSK define the purpose and develop the strategic approach for the ‘Panadol Adult’ digital offering. The program developed from this strategy is used as a template for digital best practice at GSK, Australia and NZ region.
ACU Career Advisor Portal
With information spread across a number of locations and sites, ACU needed a better way to engage student recruiters and career advisors.
Macquarie University
Events play a vital role at Macquarie University, delivering value and supporting strategic outcomes by rewarding staff and student achievements, enhancing the student experience, and attracting new students and partners. The University had an existing technology solution but were unsure if it provided the right functionality, user experience and internal support to achieve its strategic […]
Village Roadshow Theme Parks
Village Roadshow Theme Parks (VRTP), has its headquarters on the Gold Coast, where it operates Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular and Sea World Resort. Seeing a large increase in visitation from Chinese tourists, the Park’s needed an active presence on WeChat – the dominate digital engagement platform in China.