GSK is a multinational pharmaceutical company dedicated to improving the quality of human life by enabling people to do more, feel better, live longer.
The brief
When GSK engaged W3, they needed help defining the direction of the ‘Panadol Adult’ brand in the online space. In particular, GSK wanted to understand how to leverage Panadol’s brand online, so that it could further reinforce the product’s position as a market leading analgesic.
What we did
Using our strategic framework, we helped GSK define and shape an online program which included:
- A cross-channel approach to ‘Panadol Adults’ digital marketing direction to ensure the brand was in front of their target audience.
- Guidelines for introducing digital innovation into the customer journey.
- A focus on content marketing that remained true to the broader brand attributes inherent to GSK while also delivering value that’s meaningful and engaging to the customer.
The results
W3’s involvement helped GSK define the purpose and develop the strategic approach for the ‘Panadol Adult’ digital offering. The program developed from this strategy is used as a template for digital best practice at GSK, Australia and NZ region.
Chisholm
W3.Digital partnered closely with DPR&Co on the Chisholm Institute programme and together we delivered amazing results. Chisholm had a challenge converting enrolment leads and needed help to find enrolment funnel optimisation and business efficiencies to support a major student marketing campaign. Chisholm’s peak enrolment period in January had traditionally been an extremely stressful and challenging […]
Telstra Liberate
Telstra has delivered an enhanced, user-friendly Liberate solution allowing Enterprise customers transition from fixed to mobile calls natively. Designed and developed with W3.Digital’s Lean Design Squad the new Liberate app, portal and mobile-only solutions offer users greater control, responsiveness and mobility. Telstra invited W3.Digital to bring Human Centered Design capability to inform, validate and help […]
PRG Future State Strategy
PRG knew the time had come for change and to be future ready with a new future state operating model and transition roadmap for successful business growth.