Online customer engagement strategy

Harmoney is a New Zealand-based peer-to-peer lending service, they connect individuals who want to borrow with individuals who want to invest.

As the business was starting up, Harmoney needed a robust digital marketing strategy to rapidly expand their brand recognition.


A framework for success

Harmoney engaged W3 Digital to design their digital marketing strategy.

We created a digital marketing framework through:

  • Strategy development
  • Audience analysis and segmentation
  • Content strategy development
  • Marketing metrics development

Planning into the future

Harmoney received a strategic plan that delivered:

  • A clear direction for online marketing
  • Simple but powerful metrics
  • Audience analysis
  • A content strategy
  • Marketing investment strategy
PG personas

ACU Career Advisor Portal

With information spread across a number of locations and sites, ACU needed a better way to engage student recruiters and career advisors.

View Case Study

Macquarie University

Events play a vital role at Macquarie University, delivering value and supporting strategic outcomes by rewarding staff and student achievements, enhancing the student experience, and attracting new students and partners. The University had an existing technology solution but were unsure if it provided the right functionality, user experience and internal support to achieve its strategic […]

View Case Study

Village Roadshow Theme Parks

Village Roadshow Theme Parks (VRTP), has its headquarters on the Gold Coast, where it operates Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular and Sea World Resort. Seeing a large increase in visitation from Chinese tourists, the Park’s needed an active presence on WeChat – the dominate digital engagement platform in China.

View Case Study
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now