Online customer engagement strategy

Harmoney is a New Zealand-based peer-to-peer lending service, they connect individuals who want to borrow with individuals who want to invest.

As the business was starting up, Harmoney needed a robust digital marketing strategy to rapidly expand their brand recognition.


A framework for success

Harmoney engaged W3 Digital to design their digital marketing strategy.

We created a digital marketing framework through:

  • Strategy development
  • Audience analysis and segmentation
  • Content strategy development
  • Marketing metrics development

Planning into the future

Harmoney received a strategic plan that delivered:

  • A clear direction for online marketing
  • Simple but powerful metrics
  • Audience analysis
  • A content strategy
  • Marketing investment strategy
PG personas


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