Herald Sun – Run for the Kids

Run for the Kids race participant engagement platform

Once a year Herald Sun sponsor the Melbourne Marathon. W3.Digital was commissioned to develop an application to increase participant interaction and engagement through the Herald Sun website.


The brief

Develop a web application to allow race participants to see video of themselves crossing the finish line and collect customer data.

What we did

W3.Digital helped Herald Sun and Run for the Kids engage the race participants and spectators through:

  • User experience (UX) consultation and design
  • Information architecture
  • Technology solution architecture
  • Database planning
  • Customer data strategy
  • Systems integration
  • Application design and development


Working with the Herald Sun team, W3 delivered an application that:

  • Utilised RFID technology to log the time of every runner as they crossed the finish line and transferred that information directly into an online database
  • Digitised the HD video stream from the finish line and fed it into the online application
  • Allowed the user to see themselves crossing the finish line, pause the video, and email it to a friend
  • Developing this technology from the ground up enabled us to release the application with all of the video footage less than a day after the race was completed
  • Generated more than 10,000 downloads and shares

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