Custom application development and process automation

Injekta engaged W3.Digital to develop an application to help automate their involving day-to-day process of soil analysis and soil treatment recommendations.

Full Width injekta

Defining the approach

Requirements gathering and discovery workshops were conducted with Injekta key personnel. These insights allowed W3.Digital to rapidly plan and recommend a technology approach.

The application needed to connect a number of audiences—each with a unique set of requirements and communication needs. Through rapid prototyping we developed an intuitive interface that allowed each user to input required data, manage relationships within the ecosystem and deliver a soil diagnosis.

A working prototype of the application was developed and tested with existing clients in regional areas.


Putting the data to work

W3.Digital recommended a database (Oracle MySQL DB) that would provide value for money, achieve significant efficiency gains and scale with business growth. Analysis and testing of this data in a live environment presented a range of new opportunities for creating deeper insights for particular user types. This allowed us to further develop the algorithm to deliver additional value for agronomists and their clients.

A critical part of the project was to work closely with an existing laboratory service (external project stakeholders) to achieve the seamless integration with a third-party system. The integration allowed the application to remove the need for manual handling of complex data sets.


Delivery included:

  • Scenario mapping of the user ecosystem to identify economical workflows for each of the audiences. The user interface was designed, tested and refined to deliver rewarding user experiences
  • Developing an algorithmic process and prototype testing allowed us to bring data together in a meaningful way and help our client to understand the value of data in maximising commercial outcomes
  • Injekta have continued to work with W3.Digital to roll out the second phase of the application, which will include the integration of additional external data sources, further development of the algorithmic process, and SaaS functionality.

We were seeking assistance to commercialise new technology with a ‘software as a service’ elements and needed to find a partner that bought development skills in the digital design technical space as well as great marketing strategy and execution. W3 provided this combination perfectly. There is a significant depth of experience in W3 and a very engaged but ‘down to earth’ approach to working with the client. I would recommend engaging W3.Digital and experiencing their tried and tested approach.

– Mitch Morrison – CEO, Injekta


W3.Digital partnered closely with DPR&Co on the Chisholm Institute programme and together we delivered amazing results. Chisholm had a challenge converting enrolment leads and needed help to find enrolment funnel optimisation and business efficiencies to support a major student marketing campaign. Chisholm’s peak enrolment period in January had traditionally been an extremely stressful and challenging […]

View Case Study

Telstra Liberate

Telstra has delivered an enhanced, user-friendly Liberate solution allowing Enterprise customers transition from fixed to mobile calls natively. Designed and developed with W3.Digital’s Lean Design Squad the new Liberate app, portal and mobile-only solutions offer users greater control, responsiveness and mobility. Telstra invited W3.Digital to bring Human Centered Design capability to inform, validate and help […]

View Case Study

PRG Future State Strategy

PRG knew the time had come for change and to be future ready with a new future state operating model and transition roadmap for successful business growth.

View Case Study
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now