Macquarie University

Technical and Solution Architecture

Events play a vital role at Macquarie University, delivering value and supporting strategic outcomes by rewarding staff and student achievements, enhancing the student experience, and attracting new students and partners. The University had an existing technology solution but were unsure if it provided the right functionality, user experience and internal support to achieve its strategic objectives.


W3.Digital were engaged to understand the scope of requirements needed to align events management with the overarching university strategy.

To achieve this, W3.Digital:

  • Conducted 17 interviews 
with 22 participants
  • Identified key themes, 
pain points, future state 
goals and objectives
  • Reviewed and refined requirements based on current documentation 
and user
  • Compiled list of suitable event management system providers
  • Provided a scoping document to providers for initial response
  • Scorecarded against set metrics
  • Shortlisted providers based on 
their response to requirements
  • Facilitated interviews with shortlisted providers
  • Assessed final responses and made final recommendations








This comprehensive report was supported by an oversight of the entire event’s journey (as a customer roadmap) and a prioritisation framework for how to improve experience and engagement for both customers and stakeholders.

We engaged W3.Digital on a quick but very comprehensive project that formed the basis of our strategic direction. The team were efficient, methodical and very thorough. They worked on site to engage directly with stakeholders, work as part of the team and answer all the questions that were posed. We were left with a set of recommendations that were logical, understandable and implementable.

— Scott William, Interim Head of Events and Protocol, Macquarie University


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