Manningham Council

Citizen social media engagement strategy

Manningham Council provides more than 100 services to residents, ratepayers, businesses and community groups across the City of Manningham in Victoria Australia.


The brief

W3.Digital were engaged to provide social media and digital engagement consulting services to Manning Council employees and its elected officials.


What we did

W3.Digital worked closely with Manningham City Council staff and councilors through stages of:

  • Stakeholder workshops
  • Stakeholder interviews
  • Content strategy development
  • Engagement framework development
  • Policy development
  • Change management workshops

The results

Through the work with W3, the Manningham City Council was left with a set of tools and artifacts that:

  • Evolved the understanding of social media as a set strategic communication channels
  • Structured approach to social media communications
  • Policies that protected the organisation and individuals
  • Turned Manningham City Council into an online communications leader
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