Digital transformation strategy and implementation

Masterpet is a mature FMCG provider, facing strong competition. In order for Masterpet to better connect with pet owners in Australia and New Zealand, they needed a strategic roadmap that focused on the needs of their customers.

Masterpet Full Width Browser & Mobile

The brief

W3.Digital set a vision for Masterpet’s customer focused digital future. We then developed regionalised content and a product focused website was created to give control of content and user experience to the Masterpet marketing team.

Masterpet - Mob 03

What we did

W3.Digital worked with Masterpet in Australia and New Zealand to set a vision for managing the company’s suite of brand’s online and engaging with the varying types of pet owners those brands targeted. Our work included:

  • Digital asset audit & customer discovery
  • Digital strategy development & asset consolidation
  • User experience (UX) consultation & design
  • Website design & development
  • Systems integration
  • Social media & customer data strategy
  • Digital innovation consulting

The results

W3.Digital delivered Masterpet a digital ecosystem that:

  • More than doubled website traffic
  • Grew the customer database by 20%
  • Rationalised the social media assets to create a more streamlined approach to customer engagement


W3.Digital partnered closely with DPR&Co on the Chisholm Institute programme and together we delivered amazing results. Chisholm had a challenge converting enrolment leads and needed help to find enrolment funnel optimisation and business efficiencies to support a major student marketing campaign. Chisholm’s peak enrolment period in January had traditionally been an extremely stressful and challenging […]

View Case Study

Telstra Liberate

Telstra has delivered an enhanced, user-friendly Liberate solution allowing Enterprise customers transition from fixed to mobile calls natively. Designed and developed with W3.Digital’s Lean Design Squad the new Liberate app, portal and mobile-only solutions offer users greater control, responsiveness and mobility. Telstra invited W3.Digital to bring Human Centered Design capability to inform, validate and help […]

View Case Study

PRG Future State Strategy

PRG knew the time had come for change and to be future ready with a new future state operating model and transition roadmap for successful business growth.

View Case Study
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now