Masterpet

Digital transformation strategy and implementation

Masterpet is a mature FMCG provider, facing strong competition. In order for Masterpet to better connect with pet owners in Australia and New Zealand, they needed a strategic roadmap that focused on the needs of their customers.

Masterpet Full Width Browser & Mobile

The brief

W3.Digital set a vision for Masterpet’s customer focused digital future. We then developed regionalised content and a product focused website was created to give control of content and user experience to the Masterpet marketing team.

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What we did

W3.Digital worked with Masterpet in Australia and New Zealand to set a vision for managing the company’s suite of brand’s online and engaging with the varying types of pet owners those brands targeted. Our work included:

  • Digital asset audit & customer discovery
  • Digital strategy development & asset consolidation
  • User experience (UX) consultation & design
  • Website design & development
  • Systems integration
  • Social media & customer data strategy
  • Digital innovation consulting

The results

W3.Digital delivered Masterpet a digital ecosystem that:

  • More than doubled website traffic
  • Grew the customer database by 20%
  • Rationalised the social media assets to create a more streamlined approach to customer engagement
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