PZ Cussons

Customer engagement and e‑commerce platform for the professional market

PZ Cussons is a global manufacturer of personal healthcare products and consumer goods. Many of their products, ranging from soaps, to personal hygiene and cleaning products, are used by the professional hospitality market. PZ Cussons wanted to find a way to engage and transact directly with the professional market.

Fullwidth-cussons

The brief

PZ Cussons engaged W3 Digital to design and build a digital engagement and e-commerce platform for the professional hospitality market.

PZCussons-Conversation

What we did

W3 Digital helped PZ Cussons engage the professional hospitality market through:

  • User experience (UX) consultation and design
  • Information architecture
  • Database planning
  • Customer data strategy
  • Systems integration
  • Website design and development

The results

W3 Digital delivered a digital platform that allowed PZ Cussons to:

  • Engage the Australian professional hospitality industry
  • Promote bulk purchases of its suite of brands
  • Transact with hospitality professionals
PZCussons-Audience

ACU Career Advisor Portal

With information spread across a number of locations and sites, ACU needed a better way to engage student recruiters and career advisors.

View Case Study

Macquarie University

Events play a vital role at Macquarie University, delivering value and supporting strategic outcomes by rewarding staff and student achievements, enhancing the student experience, and attracting new students and partners. The University had an existing technology solution but were unsure if it provided the right functionality, user experience and internal support to achieve its strategic […]

View Case Study

Village Roadshow Theme Parks

Village Roadshow Theme Parks (VRTP), has its headquarters on the Gold Coast, where it operates Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular and Sea World Resort. Seeing a large increase in visitation from Chinese tourists, the Park’s needed an active presence on WeChat – the dominate digital engagement platform in China.

View Case Study
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now

×