Spartan Race Australia

Digital Audit

With increasing competition and shifting consumer expectations, Spartan Race Australia was unsure where to focus efforts, and what to do in order to drive improved product and brand awareness, lead acquisition, sales and lifetime value, using digital.

W3.Digital went above & beyond and provided us with a practical playbook of recommended activities, the technology stack to implement & where we should invest. Chris Heverin – Managing Director

A digital audit to recommend the areas needing focus to drive leads, sales, and customer lifetime value

Spartan Race Australia engaged W3.Digital to undertake a digital audit to assess digital activity, and the metrics, capability, and toolset in place against best practice. The resulting report included the audit findings and recommendations – both tactical and strategic – to establish sustainable, data driven customer acquisition and retention activities.


Unbiased, discrete activity assessed against best practice  

The tasks that were performed included:

  • Stakeholder enquiry
  • Assessment of digital channels, toolset, resourcing, and capability & how well the team was set up to drive Spartan’s strategic goals
  • Assessment of digital engagement activity across best practice classifications across digital marketing and promotion, technology, customer centricity, analytics, and user experience.
W3 CX Model

Actionable recommendations and next steps required to implement and execute.

The audit provided Spartan Australia with an action plan to achieve and drive better digital engagement now and into the future, including:

  • Actionable recommendations on the activities, channels, and tools that are best suited for Spartan Race Australia
  • The capability and resourcing that is required
  • The core metrics to track to measure success
  • Next steps to implement and execute.

I wouldn’t hesitate to recommend W3.Digital – they had the smarts & experience to deliver exactly what we needed. Chris Heverin – Managing Director.

How digital are you?

W3.Digital’s digital audit provides you with a clear assessment of your digital position and the areas that need focus to help you improve this.

Speak to us today about how a digital audit could work for your brand.

Contact us



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