Special Olympics International

Fan engagement through an integrated approach to social media

Special Olympics International is a global not-for-profit based in Washington DC in the USA. Over a three year period W3 Digital was engaged to help Special Olympics International better understand and engage their global fan base.


The brief

W3 were engaged to analyse social media activity surrounding two major events, the Summer games in Athens and Winter games in Korea. That information was used to develop a set of strategic recommendations to improve fan engagement globally.

What we did

W3 Digital helped Special Olympics engage its global fan base through:

  • Social media monitoring and analytics
  • Community management support
  • User experience (UX) design
  • Strategic planning and recommendations
  • Social media application design and development
  • Systems integration

The results

W3 Digital delivered Special Olympics International:

  • Deep understanding of the Special Olympics community
  • 175,808 social interactions tracked and analysed
  • 13,617 engaged users across campaigns
  • 925 users pledging support

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