Special Olympics International

Fan engagement through an integrated approach to social media

Special Olympics International is a global not-for-profit based in Washington DC in the USA. Over a three year period W3 Digital was engaged to help Special Olympics International better understand and engage their global fan base.

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The brief

W3 were engaged to analyse social media activity surrounding two major events, the Summer games in Athens and Winter games in Korea. That information was used to develop a set of strategic recommendations to improve fan engagement globally.

What we did

W3 Digital helped Special Olympics engage its global fan base through:

  • Social media monitoring and analytics
  • Community management support
  • User experience (UX) design
  • Strategic planning and recommendations
  • Social media application design and development
  • Systems integration
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The results

W3 Digital delivered Special Olympics International:

  • Deep understanding of the Special Olympics community
  • 175,808 social interactions tracked and analysed
  • 13,617 engaged users across campaigns
  • 925 users pledging support

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