Swimming Australia

Customer engagement platform design and development

Swimming Australia’s 2020 strategic vision is “To be the World’s Best swimming nation inspiring Australian pride, passion and commitment”.

They required an integrated website approach to engage swimming fans. 


Making a splash with the new website

W3.Digital was engaged to lead the website UX/UI, visual design & rebuild for Swimming Australia to set the foundation for their customer experience platform.

Engaging the entire audience

Working closely with Swimming Australia stakeholders, swimming fans, participants and members, W3 developed the new national website that would help the sport target and engage with a broader audience, while identifying and driving new revenue outcomes. The following services included:

  • Qualitative customer research
  • User experience consultation
  • Information architecture
  • Visual design
  • Database planning
  • Customer data strategy
  • Website design, development

Fluid technology that understands the audience

Swimming Australia now have a website built on the market leading Kentico CMS platform as a critical keystone in their customer experience platform. This has set the foundation for understanding and serving audiences better, and working across the federation in a more cohesive, fluid way than any other federated sport in Australia.

Launched in advance of the 2016 Rio Olympics, the new website enabled Swimming Australia to leverage the media attention and engagement around Rio, allowing content to be dynamically displayed in real time and available to consumers anywhere, anytime and on any device. The sport received many positive accolades from sponsors, media partners, and consumers throughout Rio, driven by the contemporary, user friendly approach with compelling sponsorship placement.


Through building a great understanding of our sport and our business, W3 were able to guide us through the technology choices that would best suit our long term strategy and deliver a great website for us. It’s opened up new opportunities in the way we think about our audience and how we communicate with them. It is becoming a hub for how we drive our business and the sport of swimming in Australia, and it looks fantastic. These guys really put in the effort, went above and beyond, delivering a great result.

– Matthew Todd – GM – Marketing, Digital & Communications

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