Fluid technology that understands the audience
Swimming Australia now have a website built on the market leading Kentico CMS platform as a critical keystone in their customer experience platform. This has set the foundation for understanding and serving audiences better, and working across the federation in a more cohesive, fluid way than any other federated sport in Australia.
Launched in advance of the 2016 Rio Olympics, the new website enabled Swimming Australia to leverage the media attention and engagement around Rio, allowing content to be dynamically displayed in real time and available to consumers anywhere, anytime and on any device. The sport received many positive accolades from sponsors, media partners, and consumers throughout Rio, driven by the contemporary, user friendly approach with compelling sponsorship placement.