Ventura Bus Lines

Ventura Bus Lines has been running as an Australian transportation company since 1924, carrying more than 30 million passengers across Melbourne each year. Ventura needed to develop an integrated digital approach to engage its customers online.


The brief

W3 Digital developed an integrated platform approach to engaging Ventura’s customers.

What we did

The processes and expertise we used to help Ventura Bus Lines engage its customers and passengers were:

  • User experience (UX) consultation and design
  • Information architecture
  • Customer data strategy
  • Social media engagement strategy
  • Application design and development
  • Search Engine Optimisation
  • Systems integration

The results

W3 Digital delivered a customer engagement platform that:

  • Improved customer engagement
  • Grew customer database
  • Improved social media engagement


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