Village Roadshow

Customer data strategy & valuation

Village Roadshow operate in a complex customer marketplace. As distributor of film they wanted a understanding of what titles Australian consumers would be most interested in and how to best reach those consumers through digital marketing, however working in a siloed organisation they didn’t have transaction data to analyse viewing habits.


The brief

W3 was engaged to develop a strategy to help Village Roadshow better understand the commercial value of the customer data they held, uncover smart ways to increase this value, and develop a technology approach to support business strategy for the future.

What we did

Working closely with the Village Roadshow Digital Marketing and Finance teams, we developed a detailed data strategy to align the business around the value and rationale for investing in customer relationships. Elements of this strategy included:

  • Analysis of global market trends
  • Development of a data valuation framework
  • Execution recommendations
  • Technology stack design
  • Operational and team recommendations

The results

Delivery of this data strategy provided Village Roadshow with a framework to understand the complex customer landscape they operate in. For the first time they were able to quantify the benefit of developing and enriching customer profiles, and assess the financial benefit of investing to improve their capability.

We worked with W3 Digital to better understand the potential of a ‘Customer First’ strategy for a major Village Division. W3 were able to successfully advance our understanding on multiple fronts including industry best practice & theory, available technology platforms and financial/data models. This was achieved though impeccable professionalism and attention to detail, topped off with great visualisations and reporting of their findings tailored to their audience. Given the opportunity, we’d be happy to work with them again.

– Jon Slattery, Chief Digital Officer, Village Roadshow

ACU Career Advisor Portal

With information spread across a number of locations and sites, ACU needed a better way to engage student recruiters and career advisors.

View Case Study

Macquarie University

Events play a vital role at Macquarie University, delivering value and supporting strategic outcomes by rewarding staff and student achievements, enhancing the student experience, and attracting new students and partners. The University had an existing technology solution but were unsure if it provided the right functionality, user experience and internal support to achieve its strategic […]

View Case Study

Village Roadshow Theme Parks

Village Roadshow Theme Parks (VRTP), has its headquarters on the Gold Coast, where it operates Warner Bros. Movie World, Sea World, Wet’n’Wild, Paradise Country, Australian Outback Spectacular and Sea World Resort. Seeing a large increase in visitation from Chinese tourists, the Park’s needed an active presence on WeChat – the dominate digital engagement platform in China.

View Case Study
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now