Customer data strategy & valuation
Village Roadshow operate in a complex customer marketplace. As distributor of film they wanted a understanding of what titles Australian consumers would be most interested in and how to best reach those consumers through digital marketing, however working in a siloed organisation they didn’t have transaction data to analyse viewing habits.
W3 was engaged to develop a strategy to help Village Roadshow better understand the commercial value of the customer data they held, uncover smart ways to increase this value, and develop a technology approach to support business strategy for the future.
Working closely with the Village Roadshow Digital Marketing and Finance teams, we developed a detailed data strategy to align the business around the value and rationale for investing in customer relationships. Elements of this strategy included:
Delivery of this data strategy provided Village Roadshow with a framework to understand the complex customer landscape they operate in. For the first time they were able to quantify the benefit of developing and enriching customer profiles, and assess the financial benefit of investing to improve their capability.
We worked with W3 Digital to better understand the potential of a ‘Customer First’ strategy for a major Village Division. W3 were able to successfully advance our understanding on multiple fronts including industry best practice & theory, available technology platforms and financial/data models. This was achieved though impeccable professionalism and attention to detail, topped off with great visualisations and reporting of their findings tailored to their audience. Given the opportunity, we’d be happy to work with them again.
– Jon Slattery, Chief Digital Officer, Village Roadshow
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